In the context of Milan Design Week 2026, the project “Scatto Filatelico”, developed by Poste Italiane - Filatelia, Canon Italia, Haltadefinizione and IRCCS Ospedale San Raffaele, offers an experience in which a digital image is transformed and physically reproduced in the form of a postcard.
The installation is conceived as a continuous sequence: image selection, processing through a digital platform, on-demand printing, manual application of the stamp, and mailing of the postcard. Each stage maintains technical consistency with the previous one, without interruption between the digital environment and material production.
Visitors are guided through a process that begins on their smartphone: through the web app based on Coosmo, Haltadefinizione’s Digital Asset Manager, they can select an image, adapt it to postcard format, and prepare it for printing. The system manages visually complex content and returns it in a format ready for physical production.
Haltadefinizione’s contribution therefore lies in the design of the experience as a whole. The management of gigapixel images and the possibility of using them in real time make it possible to bring into a public setting the visual heritage that can be freely explored by scholars and enthusiasts within the Image Bank.
In addition to personal shots, it is also possible to use this extraordinary archive of gigapixel digitized images, including a significant group of masterpieces from the Pinacoteca di Brera, the cultural partner of the initiative. This level of definition enables a detail-based reading, making visible portions of the painted surface that cannot be perceived with the naked eye.
Within “Scatto Filatelico”, these images are reactivated in a new passage: even a small detail can be isolated, reworked, and transferred onto a postcard. The process thus makes a continuity clear: the masterpiece begins as matter, is translated into data, and returns to matter in a different form.
“Scatto Filatelico” is therefore an applied case in which Haltadefinizione’s digital archive of gigapixel images is integrated into a production process, redefining the relationship between image, medium, and use.
The installation can be visited from 20 to 24 April 2026, from 9:30 am to 7:00 pm, at Spazio Filatelia Milano, Via Cordusio 4. Admission is free.
